Simon Wardley

Simon is a former CEO, former advisory board member of startups (all now acquired), a fellow of Open Europe, inventor of Wardley Mapping, a regular conference speaker and a researcher DxC. 

He uses mapping in his research covering areas from Serverless to Nation State competition to Investment strategy whilst also advising/teaching DxC clients on mapping, strategy, organisation and leadership.

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Simon Wardley's talk:

Crossing the river by feeling the stones

We live in a competitive world. That competition forces change. It has always forced change. Change is normal. The question is not whether our organisations will change, that’s a given, but can we see this change before it hits us, do we know where we’re heading or are we simply floating aimlessly being carried by a river? It certainly feels that way sometimes.

To answer the question we need to understand our landscape, the economic forces at play, the context we operate within and our situational awareness of this. Can we navigate the waters, can we see a storm coming or are we being battered by rocks because we refuse to look?

During this talk we will examine the level of situational awareness within business, why it matters and whether we can anticipate and exploit change before it hits us. We will explore how we can manage our economic environment by, as Deng Xiaoping would say, “crossing the river by feeling the stones”.

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