How GE Appliances, a 100- year old company, managed to transform from a zero to a double-digit growth company
The Haier GE Appliances story embodies critical lessons and principles for 21st Century business leaders and students of management and innovation. While we can think of great business combination successes, this case is uniquely modern in how it forces us to re-think everything, to imagine a complete and systemic transformation of a century-old American “white goods” stalwart compelled by a 1980s Chinese start-up to re-emerge as something better, more competitive, more profitable, and designed for the digital century.
Annika Steiber is a Professor, Best-Selling Author, Speaker, Founder, Investor and the Director of the Rendanheyi Silicon Valley Research Center.
She is the author of eleven management books including The Google Model: Management for Continuous Innovation in a Rapidly Changing World, The Silicon Valley Model: Management for Entrepreneurship, Managing in a Digital Age: Will China Surpass Silicon Valley?, and Leadership for a Digital World-the Transformation of GE Appliances. (published May 4, 2022)
The Rendanheyi Silicon Valley Center was founded in 2020 at Menlo College in collaboration with HMI. It focuses on business management for the 21st Century with a mission of supporting forward-looking business leaders in managing their companies for long-term survival in a digital, fast-moving age by offering a next generation business webinars, certificate courses, and corporate programs.
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